If you own a business & that too a small business, the possibility is that you might be operating on a shoestring budget. In such a scenario you would love the inexpensive ways to generate traffic to your site. Blogging is one of them & an integral part of your inbound marketing strategy. Some might feel that blogging is dead or might wonder is it worth your time & efforts however I feel blogging is far more important in today’s digital world than ever.
Following are the top 6 benefits of blogging for your business.
1) Blogging Helps Improve Search Engine Ranking (SEO)
Search engines love content, to be precise an original & fresh content. Blogging frequently helps your ranking as you create valuable content for your audience. Detailed blogs take care of relevant keywords which in turn improve your ranking. This will help you in the long run when a number of your blogs start ranking higher on search results.
2) Blogging Generates Relevant Traffic
This is among the huge benefits of blogging as every business wants to generate more relevant traffic than ever. A fresh & quality content pulls your audience than anything else does. The entire thing works something like: someone is searching how to solve an issue or a problem & lands up on your blog addressing how to solve that particular issue. While the user is on your blog learns that you provide a product/service which might solve his/her problem, is more likely to be your prospective customer.
3) Blogging Helps to Establish Thought Leadership
Blogging provides a great platform to showcase your knowledge & experience to your prospective customers. Frequent blogging creates a pool of resources which in turn helps to establish your domain authority
4) Blogging Bridges The Gap Between Company & Audience
Blogging bridges the information gap between a company & its audience. Blogging helps to share specific information in a very detailed manner moreover it is available to your audience as & when they want to access it.
5) Blogging Is Inexpensive
Unlike other marketing channels blogging is inexpensive & creates an impact for a much longer period of time. This way you could attract a relevant audience at a very little or no cost.
6) Blogging Helps Generate Subscribers & Leads
Yet another benefit of blogging is that it helps to grow your subscriber list. Quality content could always make someone to share his/her mail id to receive regular updates on fresh blogs. If a prospective buyer lands on your blog & finds the information to be useful, he/she is more likely to contact you for your product or services.
Hope this article has helped you in some way or the other. Looking forward to reading your blogs soon!