Cost Effective – It takes less money to start with Digital Marketing campaigns eg. Facebook ads, a google ad or an Instagram ad. Also, the returns on the ad spent are more & measurable compared to traditional marketing.
Measurable – It’s possible to track the response of the Digital Marketing campaigns in real time & take corrective action if required.
Efficient Targeting – This is where the game changes. Unlike a hoarding which is seen by all irrespective of relevance here, you choose the audience for your products/services which is most likely to buy.
Qualified Leads – This is another advantage as your prospect is well aware of your offerings including product/service & price. With the help of SEO & SEM, you are presented to those who are actively searching for the products or services you offer.
Reachable to the Mobile Customers – One of the biggest advantages of Digital Marketing. This allows marketers to reach to their target audience while they are on the go. Nowadays most of the searches happen through mobile devices.