What is SEO

SEO / Search Engine Optimization

SEO stands for Search Engine Optimization, the process of affecting the visibility of your website on search engine result pages through unpaid or unsponsored ways. SEO is an integral part of Digital Marketing. 

When a user searches for something on any search engine, a lot of things happen behind the scene while the search engine returns results for the user query. Those websites/web pages which are better optimized, usually rank higher on search engine result pages.

Though there are many search engines, most of the Search Engine Optimization revolves around Google as Google dominates the search engine scenario.

It consists of the practices which are supposed to be done on your web pages, this is called On-Page Search Engine Optimization. Some of the activities demand actions to be done on other web pages so that they can redirect users and/or robots to your web pages, this is called Off-Page Search Engine Optimization.

On-Page SEO

It Involves the following activities:

  • Page Structure Optimisation
  • Relevant, Original, Fresh Content
  • Keyword Optimization
  • Meta tag optimization
  • Image & Other Media Optimization
  • Easy to Navigate Site Structure
  • Fast Loading, Responsive Website

Off-Page SEO

It Involves the following activities:

  • Link Building
  • Article Submission
  • Guest Posting
  • Directory Submission
  • Social Media
  • Social Bookmarking
  • Blog Comments

SEO Techniques

White Hat SEO –

It involves the following activities

  • Creating Relevant, Original & Fresh content
  • Easy to Navigate Website
  • Fast Loading, Responsive Website
  • Meta Tag Optimization
  • Keyword Optimization
  • User-Friendly URL’s
  • Use of Long Tail & Semantic Keywords
  • Image & Other Media Optimization

This technique is often termed as Ethical  Search Engine Optimization, which is like a long-term investment in your website. Results might be slow however the rewards great.

Black Hat SEO

It involves the following activities

  • Link Farming
  • Cloaking
  • Doorway Pages
  • Keyword Stuffing
  • Irrelevant Keywords
  • Hidden Links/text
  • Duplicate Content

This technique is for those want instant ranking, however, the rewards could be threatening such as penalization or in rare cases banning of the website from search engine result pages.

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